Meet Our Team

We are a collective of freelance strategists & designers. Some of us have worked together for years & others come from partnerships we've built with creative shops.

Together, we are driven to help our clients in their missions to make the world a better place.

Below is our core team. Every project we do engages the right combination of team members from this core team and our broader collective.

Cecili Wake, Founder & Chief Strategist

Cecili has nearly two decades of experience leading mission-driven campaigns with organizations including Amnesty International USA, RESULTS Educational Fund, and the National Partnership for Women & Families. She loves to help smart and passionate changemakers build strategic and effective campaigns. A strong believer in continually building power and capacity, Cecili has trained thousands of campaigners on how to maximize their impact within their organizations and in the world at large. When she's not strategizing, she can be found freezing at an ice rink with her skating daughters or running slowly in a forest. Cecili’s last name was previously Thompson Williams.

Erica Priggen Wright, Executive Creative Producer

Erica champions powerful collaboration with others, resulting in high impact creative work in the world, bringing a balance between intuition, experienced know-how and playfulness to her process. With a background in large-scale feature film, television and commercial production, combined with experience in creative strategy and development, her projects are known for their social impact, polish and emotional resonance. She is the producer of the viral (35 million views) Story of Stuff project, and is a member of the Producers Guild of America (PGA). When not producing content, she is hiking the hills of Northern CA with her husband, and enjoying the arts and culture of the Bay Area.